An identity update for TFC Financial, based in Toowoomba, Queensland.
Operating as Toowoomba Financial Centre, the practice saw a new office as an opportunity to revisit and modernise their brand.
Extensive briefing revealed the practice was focusing more on its value as a relationship builder, creating and developing long term strategies for clients. TFC Financial enjoyed enviable retention figures.
With this in mind, I recommended replacing the long-winded Toowoomba Financial Centre with TFC Financial – TFC was already its informal name.
The incumbent ribbon shape of the old logo was developed into a positive tick while the old corporate blues were freshened and brightened.
The new identity has since been rolled out across the new premises and plans are in place for front office staff uniforms.