AXA Life events advertising campaign

Visual concept and copywriting for AMP Advice Network's Life Events advertising campaign.

AdvertisingCopywritingCreative Direction
Extending the concept, fortune cookies were shot predicting specific life events. Groups of cookies were shot with various, similar life events as imagery for product streams. The brochure was designed to recruit advisers to the program by emphasising the benefits of event-based counsel. Related training materials were designed to promote a receptive, empathetic culture within practices. Supporting forms were also designed as a part of the product rollout.
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