Farrow Hughes Mulcahy | identity

Farrow Hughes Mulcahy, a financial advice firm in Sydney, required a new brand identity, including unique positioning statement. An extensive briefing process gave me fantastic insight into their competitive advantage: unique insight into investment strategy, with a proprietary process for assessing opportunity. The result was 'Wealth intelligence'; a compelling proposition for aspirant customers, while hinting at both smarts and exclusive information. The new identity was rolled out across a new website, stationery and social media portals.

BrandingCopywritingGraphic Design
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