Choose the right water for the job

Program to create demand for alternative water sources and build the resilience of Victoria's cities and towns for the next drought. In response to government policy, I initiated the statewide program to highlight innovation by 1000s of community leaders, and a behaviour change advertising campaign to incentivise Victorians to use rainwater from their roof to keep their gardens green, cars and clothes clean, and even flush their toilets.

AdvertisingBrandingCreative Direction
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