Make AXA more competitive in the IT graduate market with a brochure emphasizing their employee value proposition.
Customer insights showed that candidates wanted jobs that ticked their career boxes as well as satisfying their personal criteria, such as flexibility and a diverse range of experiences.
My concept and copywriting portrayed AXA as an employer with serious career potential with lifestyle and diversity built in.
The story focused on recent hires who'd taken full advantage of the programs AXA had to offer. Photography was shot around AXA's new Melbourne campus to highlight the contemporary work environment.