AMP Transition assist | Campaign creative

AMP Transition assist faced the challenge of demonstrating to advisers that their clients and administrative workload would benefit from transitioning to AMP's new platform. The creative 'The right move for your clients' was chosen for its implicit benefit, to both the client and ultimately the adviser's business. The execution was carried out in AMP's brand-creative of light drawing and typography.

CopywritingGraphic DesignTypography
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