Design the welcome and orientation brochure for AMP staff relocating to the new Melbourne campus at 750 Collins Street, Docklands.
AMP consolidated its Melbourne staff under one roof with the aim of creating a collegiate, consultative environment. 'Together' is a strong part of the AMP brand and was chosen for its pertinence to the new culture.
Photography was professionally shot by Louis Petrucelli and directed by myself to emphasise the contemporary architecture and breakout areas. Spiral-bound along the top with short-cut sections, employees can quickly flip to helpful sections. Uncoated stock and bright, friendly colours contribute to an engaging, welcoming feel.
With its informative index woven through with architectural detail, employees responded enthusiastically to the new environment and many staff took their guide home to show their family their new, cutting-edge workplace.